Brand Visual Identity
BrandName: AORI RAMEN
Project Year: 2016
Concept Keywords : Japanese, Calligraphic, Expressive
The AORI RAMEN identity draws inspiration from Japanese ramen culture, expressed through distinctive hand-crafted calligraphy and bold visual composition.
The fluid brush strokes and playful contrast in letterforms capture the character of Japanese lettering while introducing a contemporary design sensibility. The result is a distinctive brand identity that brings Japanese ramen culture to life through expressive typography.