Brand Visual Identity
BrandName: DANGKKOT HWAGWAJA
Project Year: 2026
Concept Keywords : Minimal, Modern, Organic, Delicate
The DANGKKOT HWAGWAJA identity interprets the beauty of flowers through a minimal and contemporary visual language, reflecting the brand’s meaning of “sweet flower.”
Soft curves and delicate floral forms create a gentle and refined identity, balancing the handcrafted character of Korean confectionery with a clean, modern aesthetic.
