Brand Visual Identity
BrandName: woohwa NONGWON KOREAN BEEF, ROOTED IN TRADITION
Project Year: 2026
Concept Keywords : Korean, Rustic, Contemporary, Authentic
The WOOHWA NONGWON identity combines a simplified Korean cow silhouette with flowing field lines, expressing the honest origins of Korean beef and its connection to the land.
Expressive Korean lettering adds a warm, local character to the identity, balancing traditional Korean sensibility with a contemporary visual approach.
